The following are topics that I hope you will find informative and useful in the daily operation of your Association. I also hope that you will share this letter with the members of your HOA so that they too are kept informed on Green Valley Council (GVC) activities. If you or any of your members have any questions or comments concerning these topics, please contact the (GVC) office at 648-1936. We look forward to your active participation with the GVC.
Executive Board Retreat
Last Wednesday, May 16th, the GVC Executive Board spent the day in a Retreat to discuss a number of issues that we face throughout the year in serving the member residents of the 75 homeowner associations. Here is a brief summary on the subjects and discussions that took place during that meeting withTom Ward as our facilitator:
- Strategic Plan –This Plan contains three (3) components – Financial, Organization and Marketing. In the Financial Plan, with the reduction in revenue from our contract with AT&T for the Green Valley Directory, discussion centered around a dues increase; however it was agreed until we determine what our new contract for 2014-15 will produce together with the potential relocation of our office to reduce the rental expense, it was agreed to hold off a final decision until July. The decision will also be affected by the success of the GVC Foundation in soliciting grants and other contributions together with the projected revenue from the new member classifications recently approved by the Board of Representatives The dues increase – the first since 1989 – will be at a minimum of $1.00 to a maximum of $3.50 and will be done in incremental increases. In the Organization Plan, there was a realignment of the Board to include marketing/public relations and establish the roles and responsibilities of the At-Large Members. In addition, further into the discussion, we called for a meeting of the Board, at which time, a motion was made, seconded and passed unanimously to add two (2) additional members to the Board of Directors. This will be brought for discussion at the September Board of Representatives meeting. In the Marketing Plan, emphasis was placed on improving communication with the membership. This was partially achieved through PowerPoint presentations to 34 homeowner associations during the year and the creation and distribution of a tri-fold brochure outlining GVC services to the member residents and the Community.
Page 2, May 21, 2012
President to President Letter
- Accomplishments & Shortfalls – We reviewed a lengthy list of accomplishments and some shortfalls that occurred with lessons learned during the year. There is always room for improvement, but it was noted that the members of the Board, although volunteers, are dedicated to achieve results that help the Community.
- Initiative-taking Role of the Board – We reviewed last year’s discussion and set new directions for the coming year.
- Succession Planning for Officers, Executive Board Members, Committee Chairs – Greater emphasis will be placed on succession planning with guidance and steps toward implementation to maintain continuity in all areas of GVC activity.
- Launch New Member Initiative. — Primary targets are existing HOA members, recruit non-member HOAs, Lifestyle Committees still under the control of the developer and international and affiliate member.
- Strengthen Committees – Review Chair’s proposed committee goals for the coming year and discuss Board members further involvement in committee activities. Emphasize importance of having greater community involvement and membership in the committees.
- Relocate GVC Offices – In an effort to control expenses while maintaining workability for staff and space for numerous meetings, a committee has been formed to investigate a new location for the GVC Office. Current lease expires on March 31, 2013.
- Fine tune the Marketing Plan – There was a review of this past year’s marketing activity that included the PowerPoint presentation to HOAs, the monthly article in the Green Valley News and Sun, the In The Know presentations onKGVY and a revised format for the Board of Representatives meetings The last topic under discussion was “What would Green Valley be like if the GVC didn’t exist?”
In summary, the Retreat produced a number ideas and challenges to the members of the Executive Board in maintaining and improving the life-style for the residents ofGreenValley.